OUR STORY
De Baere est 1998
1998 – The BeginninG
"When I opened Debaere Bakery, my dream was simple: create pastries and breads that reminded me of home, using honest ingredients and traditional methods. I never imagined how far this journey would take us."
— Ric Debaere, Founder
Debaere Bakery is founded with a focus on European-style patisserie, supplying local cafés and neighbourhood customers.
2005 – Expanding into Foodservice
With growing demand, Debaere begins supplying restaurants, hotels, and wholesale customers across London, earning a reputation for consistency and reliability.
2010 – Award-Winning Excellence
Debaere gains recognition at the Great Taste Awards and secures early accolades for its artisan patisserie and bread craftsmanship.
2015 – New Product Ranges
The bakery launches traybakes, loaf cakes, cookies, and muffins to serve the evolving foodservice market, while staying true to artisan methods.
2020 – Modern Facilities & Scaling Up
Investment in state-of-the-art facilities enables scaling production while maintaining craft quality. Focus expands to food safety and sustainability practices.
2025 & Beyond – New Horizons
With innovations and expansion into new markets, Debaere continues to push forward while staying true to its roots. Today, we continue to grow, but our values remain the same — quality, consistency, and creativity in every bite. Whether you’re enjoying our products in a local café or serving them at your own business, you’re part of the Debaere story.
"When I baked my first batch in 1998, I wanted to do more than make bread — I wanted to share a piece of my heritage. For me, food has always been about connection: with family, with community, and with tradition. Today, as Debaere Bakery continues to grow, we remain guided by that same belief: craft every product as if it were for someone you love." — Ric Debaere (1998)
Baked with Passion Built on Tradition
At Debaere Bakery, we believe that great baking starts with honest ingredients, time-honoured techniques, and an uncompromising passion for quality.
Founded in West London, we’ve grown from a small artisanal bakery into a trusted wholesale partner for hundreds of cafés, restaurants, hotels, and foodservice businesses across the UK. Our name is rooted in European tradition, and so is our baking — from slow-fermented sourdoughs and handmade pastries to classic British traybakes and indulgent loaf cakes.
Our promise
honesty & transparency
IN EVERYTHING WE DO
We are committed to delivering excellence and joy to all our customers and promise all our goods meet the highest food safety standards of BRC. We produce all of our own recipes and methodologies, so that we are able to monitor products to the finest details like weights, measures and ingredient quality. We’re on a growing and evolving mission to develop new and exciting products and remain at the forefront of global baking trends.