It is Autumn and officially baking season, now is the time to have the kitchen smelling of freshly baked treats. We have asked our expert bakers, how you can keep your homemade treats fresher for longer. Don’t put all your hard work to waste and end up with soggy cookies or stale brownies. 

Most baked goods keep well at room temperature. Cookies and brownies can be stored in an airtight container for up to five days, as well as muffins, bread, and pastries which will start to stale in two to three days but will keep better if they are in a sealed container. 

We have a  tip from the pros… Tuck a piece of bread inside the container to help regulate moisture and keep your treats fresher for longer. Baked goods supporting baked goods: Now that’s what we call teamwork.


When it comes to the taste and texture of baked goods, the fridge will not serve you well. Cold air is extremely drying, so most baked goods will be better off in room temperature for a few days, or straight to the freezer for longer. Reserve the fridge for desserts that are made with raw dairy and eggs-like custard and cream.


If you’re playing a long game in which you aim to always have treats at the ready, the freezer is your friend. Cookies, brownies, muffins, and bread will all do well if placed in an airtight freezer bag/container.

We recommend pre-rolled balls of unbaked cookie dough. These are a  great option for a freshly baked, homemade treat with little work involved. Perfect for when you have surprise guests!


Now you know how to how you can keep your homemade treats fresher for longer, what are you going to bake? Check out our Instagram page for inspiration.